About Fotoh, Inc. — A founder's letter

"In the Name of Allah, the Most Gracious, the Most Merciful."

My name is Awwad Al-Habli. I am a software engineer who has lived in the United States for more than 45 years. I am not an imam. I am not a scholar by profession. I am a man who carries his faith with him wherever he goes — by the sea, in the city, at the masjid, in a cafe — and when Allah opens a door for a conversation, I walk through it. Many Americans became Muslim through those conversations over decades. I never rehearsed. The ideas came from Allah, and I was just the vessel.

The wound that became Fotoh is this: one person cannot stay available to hundreds of new Muslims. The shahada is beautiful; the masjid erupts in joy; and then life resumes, and the new Muslim is left alone with the most consequential decision of their life. I could not be there for all of them. The math simply did not work. Fotoh exists because one person cannot reach millions — but technology, taught carefully, can. The AI Companion is not a replacement for human connection. It is the bridge that ensures no one is left alone between shahada and steadfastness. The companion will learn from me, and from 1,400 years of scholarship, because no single person's knowledge is enough.

Fotoh is not my company. It is a tool Allah has put in my path. We never put a vendor between Muslims and their worship. We never monetize the teaching of Islam. We never quantify Allah's reward. We never take credit for guidance. And we never turn someone's faith journey into content. We build tools. Allah guides.

Alhamdulillah.
— Awwad Al-Habli, Founder
March 16, 2026

Full Founder's Letter and Mission Statement

The complete letter — including Awwad's reflection on why Fotoh refuses to make YouTube content from people's shahada moments, and the detailed mission of all sixteen products — is available as a downloadable PDF.

Download full letter (coming soon)

The mission

Fotoh exists to serve the ummah. Not to make money. Not to build a brand. Not to compete with anyone. To serve.

What we build

A Companion that teaches Islam to every soul that seeks it — convert and born Muslim alike
A financial system (Qardon) that eliminates riba from the lives of Muslims through Qard Hasan
A broadcasting system (Live Athan + Methana) connecting the ummah across the globe
A Quran companion (Tasmeea) that corrects recitation in real time
Hardware (Mushaf Cover, Fotoh Hub) that empowers masajid — the heart of the community
Sixteen products, one purpose: make it easier to be a practicing Muslim in the modern world

What we never do

Never put a vendor between Muslims and their worship — prayer times are calculated on-device, the athan is never late
Never monetize the teaching of Islam — the Companion's education is free, forever
Never quantify Allah's reward — His generosity is without limit
Never take credit for guidance — Allah guides; we build tools
Never turn anyone's faith journey into content, marketing, or metrics

How we sustain

Revenue comes from hardware products — the Fotoh Hub, Mushaf Cover, MRN kits, Haris bundles — sold through the Fotoh Store. The software, the Companion, the education, the financial services are extended free of charge through qardon.org (the independent 501(c)(3) nonprofit) as a charitable program. We sell things. We do not sell knowledge, and we do not sell access to Allah.

To every developer, agent, and contributor

When you write a line of code for Fotoh, you are not building software. You are building the answer to a man's 45-year prayer: that the people he could not be there for will have someone who can be.

Build with sincerity. Build with excellence. Build knowing every user is someone's mother, father, child, or friend who is searching for truth and deserves the best we can give them. And build knowing that we take no credit.

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